Journal of Data Science

A challenge that data scientists face is building an analytic product that is useful and trustworthy for a given audience. Previously, a set of principles for describing data analyses were defined that can be used to create a data analysis and to characterize the variation between analyses. Here, we introduce a concept called the alignment of a data analysis, which is between the data analyst and an audience. We define an aligned data analysis as the matching of principles between the analyst and the audience for whom the analysis is developed. In this paper, we propose a model for evaluating the alignment of a data analysis and describe some of its properties. We argue that more generally, this framework provides a language for characterizing alignment and can be used as a guide for practicing data scientists to building better data products.