Image registration techniques are used for mapping two images of the same scene or image objects to one another. There are several image registration techniques available in the literature for registering rigid body as well as non-rigid body transformations. A very important image transformation is zooming in or out which also called scaling. Very few research articles address this particular problem except a number of feature-based approaches. This paper proposes a method to register two images of the same image object where one is a zoomed-in version of the other. In the proposed intensity-based method, we consider a circular neighborhood around an image pixel of the zoomed-in image, and search for the pixel in the reference image whose circular neighborhood is most similar to that of the neighborhood in the zoomed-in image with respect to various similarity measures. We perform this procedure for all pixels in the zoomed-in image. On images where the features are small in number, our proposed method works better than the state-of-the-art feature-based methods. We provide several numerical examples as well as a mathematical justification in this paper which support our statement that this method performs reasonably well in many situations.