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<front>
<journal-meta>
<journal-id journal-id-type="publisher-id">JDS</journal-id>
<journal-title-group><journal-title>Journal of Data Science</journal-title></journal-title-group>
<issn pub-type="epub">1683-8602</issn><issn pub-type="ppub">1680-743X</issn><issn-l>1680-743X</issn-l>
<publisher>
<publisher-name>School of Statistics, Renmin University of China</publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id pub-id-type="publisher-id">JDS1040</article-id>
<article-id pub-id-type="doi">10.6339/22-JDS1040</article-id>
<article-categories><subj-group subj-group-type="heading">
<subject>Data Science in Action</subject></subj-group></article-categories>
<title-group>
<article-title>What Kind of Music Do You Like? A Statistical Analysis of Music Genre Popularity Over Time</article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name><surname>Petitbon</surname><given-names>Aimée M.</given-names></name><email xlink:href="mailto:apetitbon@gmail.com">apetitbon@gmail.com</email><xref ref-type="aff" rid="j_jds1040_aff_001">1</xref><xref ref-type="corresp" rid="cor1">∗</xref>
</contrib>
<contrib contrib-type="author">
<name><surname>Hitchcock</surname><given-names>David B.</given-names></name><xref ref-type="aff" rid="j_jds1040_aff_001">1</xref>
</contrib>
<aff id="j_jds1040_aff_001"><label>1</label><institution>Department of Statistics, University of South Carolina</institution>, Columbia, SC 29208, <country>USA</country></aff>
</contrib-group>
<author-notes>
<corresp id="cor1"><label>∗</label>Corresponding author. Email: <ext-link ext-link-type="uri" xlink:href="mailto:apetitbon@gmail.com">apetitbon@gmail.com</ext-link>.</corresp>
</author-notes>
<pub-date pub-type="ppub"><year>2022</year></pub-date><pub-date pub-type="epub"><day>20</day><month>4</month><year>2022</year></pub-date><volume>20</volume><issue>2</issue><fpage>168</fpage><lpage>187</lpage><supplementary-material id="S1" content-type="archive" xlink:href="jds1040_s001.zip" mimetype="application" mime-subtype="x-zip-compressed">
<caption>
<title>Supplementary Material</title>
<p>This includes the raw data files for both Hot 100 and Pazz &amp; Jop listing singles and albums and genre assignments and all R code used in our analysis along with an explanatory README.txt file. Other items include: Full tables of genre counts for years 1974-2018; Tables of estimated multinomial logit model coefficients; Scatterplot matrix of candidate predictors; Various residual plots; Diagnostic plots for association analysis; Boxplots of 2019 Hot 100 forecasts from the model with the cubic time trend; and the cross-correlation function graph.</p>
</caption>
</supplementary-material><history><date date-type="received"><day>9</day><month>12</month><year>2021</year></date><date date-type="accepted"><day>6</day><month>3</month><year>2022</year></date></history>
<permissions><copyright-statement>2022 The Author(s). Published by the School of Statistics and the Center for Applied Statistics, Renmin University of China.</copyright-statement><copyright-year>2022</copyright-year>
<license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/">
<license-p>Open access article under the <ext-link ext-link-type="uri" xlink:href="https://creativecommons.org/licenses/by/4.0/">CC BY</ext-link> license.</license-p></license></permissions>
<abstract>
<p>Popular music genre preferences can be measured by consumer sales, listening habits, and critics’ opinions. We analyze trends in genre preferences from 1974 through 2018 presented in annual <italic>Billboard</italic> Hot 100 charts and annual <italic>Village Voice</italic> Pazz &amp; Jop critics’ polls. We model yearly counts of appearances in these lists for eight music genres with two multinomial logit models, using various demographic, social, and industry variables as predictors. Since the counts are correlated over time, we use a partial likelihood approach to fit the models. Our models provide strong fits to the observed genre proportions and illuminate trends in the popularity of genres over the sampled years, such as the rise of country music and the decline of rock music in consumer preferences, and the rise of rap/hip-hop in popularity among both consumers and critics. We forecast the genre proportions (for consumers and critics) for 2019 using fitted multinomial probabilities constructed from forecasts of 2019 predictor values and compare our Hot 100 forecasts to observed 2019 Hot 100 proportions. We model over time the association between consumer and critics’ preferences using Cramér’s measure of association between nominal variables and forecast how this association might trend in the future.</p>
</abstract>
<kwd-group>
<label>Keywords</label>
<kwd>baseline-category logit</kwd>
<kwd>consumer preferences</kwd>
<kwd>Cramér’s <italic>V</italic></kwd>
<kwd>forecasting</kwd>
<kwd>multinomial logit model</kwd>
<kwd>partial likelihood</kwd>
</kwd-group>
</article-meta>
</front>
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